Massar Solutions offers a range of services across transportation and mobility solutions to government, semi-government and private sector clients. Massar’s services include vehicle leasing and rental, fleet management, supply chain solutions and smart driving technologies.
Operating in the UAE’s industrial and commercial sectors since 1998, Massar currently owns and operates a fleet of approximately 9,000 vehicles and manages a further 7,000 plus vehicles.


To be the leading transportation and mobility business, providing exceptional customer experience and sustainable solutions to the most complex requirements within – vehicle & equipment leasing and rental, logistics and smart driving technologies.


To be the transportation and logistics partner of choice to government and corporate clients within UAE and the Region, with a reputation for delivering consistent customer experience and providing smart and sustainable solutions.


  • Teamwork
  • Integrity
  • Leadership
  • Responsibility
  • Accountability
  • Accept challenges

Key Enablers

To break-up key tasks across the organisation into meaningful deliverables and to put in place robust processes which are not specific person dependent and are continuously optimised.


Identify every aspect of the business that can be technologically enhanced using hardware/software and/or smart processes. Create a smart and sustainable business that will enhance the brand experience for customers, partners, suppliers and employees.


To create a highly skilled workforce that can provide smart solutions to even the most complex challenges. A workforce that is:

  1. Trained
  2. Motivated
  3. Rewarded
  4. Accountable

Massar Fleet Solutions

Massar Solutions offers tailored fleet management solutions that focus on the containment of costs and risks associated with owning & operating a fleet.Through a process of understanding the specific needs & requirements of clients, combined with the application of specialist skills, high-tech systems and technology, Massar delivers innovative solutions that result in lower operating risks, higher utilisation, improved efficiencies and greater savings.

Our Heritage

1998 1999 2005 2006 2008 2013 2014

Incorporated as a wholly-owned subsidiary of Abu Dhabi Water & Electricity Authority

The Emirate of Abu Dhabi privatises the Water and Electricity sector. Massar Solutions PJSC (Massar) is incorporated as a wholly-owned subsidiary of Abu Dhabi Water & Electricity Authority (ADWEA).

Simply innovative

Strategy and Business Model

We generate value through efficient and innovative asset lifecycle management (managing vehicles from point-of-purchase to point-of-sale) for the benefit of all of our stakeholders (customers, suppliers and shareholders).

Our strategy focuses on creating sustainable revenue streams through the acquisition, long-term lease, rental and utilisation of vehicles, mobile capital equipment and related value-added services. Our comprehensive service offerings enable us to generate both diverse and fast-growing profit streams. This clearly distinguishes us from our competitors.